In the News

Tuesday, June 02, 2015

Dog Haus at MainPlace offers new pour-it-yourself beer system

OC REGISTER ONLINE — Dog Haus at MainPlace Offers New Pour-It-Yourself Beer System

Dog Haus is known for its "craft casual" gourmet hot dogs and sausages served on King's Hawaiian rolls. The restaurant in Santa Ana is testing a self-serve beer system.

Dog Haus, a Pasadena-based gourmet hot dog franchise, is testing a new self-serve craft beer system at its new location in Santa Ana.

With called iPourIt, patrons at the MainPlace restaurant can pour themselves the following brews: Cismontane Brewing Company’s Citizen Lager, Avery Brewing Company’s Ellie’s Brown Ale, Bootlegger Brewery’s Old World Hefeweizen and the Session IPA from Taps Fish House & Brewery. Prices vary from 40 cents to 46 cents per ounce. Most full pint pours would range in price from $6.40 to almost $7.50 a pint.

However, the beauty of the system is its flexibility, Dog Haus says. You can spend your pre-loaded card sampling various beers.

“It’s a fun system,” said Robin Smith, a Dog Haus manager in Santa Ana. “You can pour yourself a little flight if you want and pay only a few dollars. The thing I like about it is I can just pour half a glass if I feel like it.”

Lake Forest-based iPourIt Inc. has 44 bars and restaurants in 21 states that employ its self-serve beer dispensing system, which measures beer pours as small as one-tenth of an ounce. The Santa Ana beer system is in test mode with a full roll out expected soon.

Dog Haus’ second O.C. outlet in Fullerton, scheduled to open in July, will have an iPourIt system.

Dog Haus bills itself as “a craft casual hot dog concept.” It was founded by partners Hagop Giragossian, Quasim Riaz and André Vener. The first Dog Haus opened in Pasadena in 2010 offering all-beef skinless Haus Dogs, Haus Sausages and Black Angus beef burgers on grilled King’s Hawaiian Rolls.